Redesign of Aktivitetshuset website, a health and wellbeing center with the purpose of inspiring and enabling IKEA employees and their families to develop healthy habits.
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To improve Aktivitetshuset digital experience by redesigning their website.
One on one conversations were conducted with managers and the coworkers working directly with the customers, to understand their perspectives, their pain points and to identify improvements. Those improvements were mapped into an Impact vs Effort chart to start prioritizing.
It was important to get quantitative and qualitative data to better understand the target groups and their needs. A series of 10+ interviews were conducted using predefined questions and a card sorting exercise. A survey was also distributed through different channels to reach different target groups.
Different web design tools were analyzed in order to select one that allowed us to balance between implementing constant updates, design flexibility and that was easy to learn and operate afterwards.
An in-depth analysis of the website was conducted to understand what needed to be improved in terms of user experience, what type of information was missing, and how well the website followed the IKEA visual identity.
Aktivitetshuset branding needed to be defined in order to specify who we are and what do we want to be known for. To achieve that 3 workshops were conducted in which we defined different branding topics.
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Based on the user research and business goals 4 main and 2 secondary personas were created. They were defined as extreme personas to make sure the needs of the ones in between were also covered.
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For each of the personas, “as-is” journey maps were created in order to understand their perspectives and their pain points. The journey maps include both before and after steps to understand the context they are coming from and what they experience afterwards.
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How might we redesign the website making the key messages come through, making it easier to navigate and following the IKEA guidelines.
The website architecture was defined and the menu was improved to provide more clarity, and to identify the pages that needed to be improved or created.
Wireframes were created to defined the different sections, pages, and user experience. Several iterations were performed based on feedback from stakeholders, until a final design was decided.
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